We are a licensed agency in the State of California. Our primary areas of focus are print, event, and non-union commercial work (California talent agency license # TA000223693).
No. At this time we are not offering exclusive contracts to models in any of our divisions. All contracts will be non-exclusive, allowing you to work with other agencies. However, we will only offer these contracts once we have met or you have booked an assignment through us.
The majority of our jobs come from clients (fashion brands, technology companies, pharmaceutical companies, etc.) booking through us directly, however we also receive breakdowns from casting directors via various professional breakdown services. And we also work regularly with a large number of photographers, producers, and ad agencies, including those from other U.S. and international markets coming to California for their projects.
No legitimate agency that is making its money by booking models needs to do any of these. We don't do them, therefore…
We are not and have no plans to become SAG-AFTRA franchised. Back in the day, being SAG-AFTRA franchised was a necessity in order to be taken seriously. Those days are now behind us, however, and many agencies large and small choose not to be franchised by the union. Those larger agencies chose to become ATA members instead. Therefore, contrary to a somewhat popular misconception, being franchised is a professional choice, not an industry imperative. As for us, while joining ATA is something that is very helpful for talent agencies focused primarily on theatrical and commercial work, we are a modeling agency first and foremost, so we do not currently have a pressing need to join ATA.
Being represented by us for print or event work would not be a conflict with your membership in any of these unions.
That depends partly on how ready we are for you, but also partly on how ready you are for us. Getting onto our website, getting your professional shots done (we need at least six), and getting your profile set up on the professional casting platforms will give us what we need to help you find work. We provide guidance in getting any or all of these taken care of. So feel free to ask, or we'll simply offer to help without being asked. 🙂
Let's cover the basics first and not pretend that we have some magic new formula for getting the job done. First and foremost, like any agency we are here to: (1) Help to develop your portfolio, both online and offline with expert guidance; (2) Market you to our clients and submit you to casting breakdowns; (3) Handle any negotiations, confirmation paperwork, invoicing, and payments on your behalf. We don't mind the busy work.
Most agencies fulfill these first three functions. We take a couple of extra steps: (1) Fill in any gaps in your industry knowledge, skills, or experience so you are more confident and mentally prepared for each audition, interview, callback, or assignment; (2) Introduce you to a few basic ideas to help improve your chances of getting booked. For starters, despite many misguided notions to the contrary, being grounded, personable, and professional goes a lot farther than arrogance and attitude.
We also do something more: Treat you with respect and understand that, while our agency has a way that we need things to be done for us to work together effectively, ultimately we work for YOU.
Love your enthusiasm! Once you are accepted as a member of our team and you have created your online profile, we will choose the pictures we want to display in your online portfolio and begin marketing you to our clients. If you need more pictures, we will refer you to photographers that we recommend or we can review a photographer that you find on your own. From that point forward, each step will be decided on an individual basis.